Post by masudtanvir on Mar 10, 2024 23:44:30 GMT -5
We return to talking about Listening but in practical terms. After having indicated some useful tools for monitoring the network, let's see together in a practical way what it means to analyze and evaluate Sentiment and Influence with a view to processing the data or buzz collected in a strategic way. Because once again it is useful to understand that tools are useful but quality work must be done "by hand". Monitoring the network helps answer the questions Who?, What? and how? Listening is an analytical approach to monitor the network which allows, by listening to what is said in blogs, forums and social networks, to identify who speaks (target and influencer), what they say (topic and language) and how they say it (tone of voice and sentiment).
Who? , What? and how? they are fundamental and France Phone Number conditional questions in our starting strategy depending on the objective we need to achieve and the "starting baggage". In practice, if we have identified Who or What interests us, or both, we can frame the three questions in different ways and in a way that is useful for our strategy for listening to buzz on the internet. Practically: Do I want to develop a magazine for the 18-25 year old target? Listening allows me to monitor what the target is talking about in general and the tone of voice for the various topics identified, helping me to develop an ad hoc editorial strategy in which keywords and language have also been identified from an SEO perspective.
Do I want to write a blog about “Board Games”? By listening to the web I can intercept the target or niche interested in my topic and, once again, adapt the language and tone of voice of my blog to that of the people who share this passion with me. Do I want to know the Web Reputation of the client brand? Monitoring the network is a useful method to know how the Brand is considered by its actual or potential customers, allowing you to orient the strategy in an effective and useful way, even in the event of negative critical issues. Useful tools for listening Various tools are available to monitor the network and social networks. Google Alerts is a useful free tool for monitoring sites, blogs and forums as it intercepts what Google sees on the internet (News, Blogs, Web, Video, Books, Discussions, Finance) and informs us in real time also via e-mail.
Who? , What? and how? they are fundamental and France Phone Number conditional questions in our starting strategy depending on the objective we need to achieve and the "starting baggage". In practice, if we have identified Who or What interests us, or both, we can frame the three questions in different ways and in a way that is useful for our strategy for listening to buzz on the internet. Practically: Do I want to develop a magazine for the 18-25 year old target? Listening allows me to monitor what the target is talking about in general and the tone of voice for the various topics identified, helping me to develop an ad hoc editorial strategy in which keywords and language have also been identified from an SEO perspective.
Do I want to write a blog about “Board Games”? By listening to the web I can intercept the target or niche interested in my topic and, once again, adapt the language and tone of voice of my blog to that of the people who share this passion with me. Do I want to know the Web Reputation of the client brand? Monitoring the network is a useful method to know how the Brand is considered by its actual or potential customers, allowing you to orient the strategy in an effective and useful way, even in the event of negative critical issues. Useful tools for listening Various tools are available to monitor the network and social networks. Google Alerts is a useful free tool for monitoring sites, blogs and forums as it intercepts what Google sees on the internet (News, Blogs, Web, Video, Books, Discussions, Finance) and informs us in real time also via e-mail.