Post by account_disabled on Feb 17, 2024 22:56:58 GMT -5
Therefore, lead nurturing is present in the middle and lower part of the conversion funnel. In the intermediate part it constitutes a link between acquisition and sales, and subsequently serves to build customer loyalty. It is a technique fundamentally linked to email marketing. But, be careful, not in any way! Lead nurturing and effective segmentation work are inseparable companions. conversion funnel Advantages of automated lead nurturing Marketing automation plays a very important role in lead nurturing, since otherwise it would take you a lot of time and resources to be present for your contacts at each purchase stage at the right time.
Building lasting relationships with customers has always brought important benefits to businesses. These are the most significant advantages of lead nurturing: It's agile. Let's face it, as much as you want to write a personalized Customer Phone Number List email to each of your clients, it's clear that it's impossible. Lead nurturing relies on marketing automation to send messages quickly. It is possible to prepare different emails in advance and send them if certain conditions are met. It is bidirectional. With the content created for your lead nurturing strategy you will be creating value for your users, but you will also get something in return: information about their interests, what type of content they interact with the most, etc.
Deepen segmentation. With a lead nurturing campaign you will not limit yourself to cataloging your users by age, gender or date of last purchase; but you will be able to reach a deeper level. By sharing content directly related to your sector with them and observing how they interact with it, you will be creating new segmentation opportunities. For example, an agency will be able to distinguish which clients are interested in travel insurance and which are not. But in addition to that, if you send satisfaction questionnaires at the right time, you will be able to find out the situations in which this insurance was most useful to them, or the moments in which they most regretted not having purchased it in the past.
Building lasting relationships with customers has always brought important benefits to businesses. These are the most significant advantages of lead nurturing: It's agile. Let's face it, as much as you want to write a personalized Customer Phone Number List email to each of your clients, it's clear that it's impossible. Lead nurturing relies on marketing automation to send messages quickly. It is possible to prepare different emails in advance and send them if certain conditions are met. It is bidirectional. With the content created for your lead nurturing strategy you will be creating value for your users, but you will also get something in return: information about their interests, what type of content they interact with the most, etc.
Deepen segmentation. With a lead nurturing campaign you will not limit yourself to cataloging your users by age, gender or date of last purchase; but you will be able to reach a deeper level. By sharing content directly related to your sector with them and observing how they interact with it, you will be creating new segmentation opportunities. For example, an agency will be able to distinguish which clients are interested in travel insurance and which are not. But in addition to that, if you send satisfaction questionnaires at the right time, you will be able to find out the situations in which this insurance was most useful to them, or the moments in which they most regretted not having purchased it in the past.