Post by account_disabled on Dec 8, 2023 23:35:39 GMT -5
Let's see how to use this tool for an eCommerce ! The Google Ads Merchant Center With Google Shopping you can create advertising campaigns with product adverts present on your eCommerce - it is not possible to advertise services but only products . To start publishing Shopping ads you must first have an account on the Merchant Center . It will be from this platform that we will upload the data of the product feed - catalog - which will be used to create Google Ads campaigns to show Shopping ads consistent with the searches carried out by users.
The information entered in the feed - description, price, product category, image etc. – they are necessary for the Shopping campaign to activate correctly. In fact, this will use the information from the catalog Web Development Services as keywords ; therefore you need to pay attention to this step to optimize the results of the campaign . How a Shopping campaign works The product is the star of Google Shopping ads . The goal is to show the potential customer the right product at the right time . In other words, if the typed query shows what we sell to those who are looking for it, we have obtained the first result; the customer will have a list of competing eCommerce stores to choose from.
Convincing the customer to finalize the purchase will be a mix of convenient price, captivating image, effective description and brand strength . How to ensure the best performance for a Shopping campaign? When a user searches online for a specific product by brand or characteristics, we know that his propensity to purchase is high : he is not just carrying out an informative search. Entering the correct information into the feed is crucial in Shopping campaigns, because instead of keywords, ads use product information from the Merchant Center to determine how and where ads appear.
The information entered in the feed - description, price, product category, image etc. – they are necessary for the Shopping campaign to activate correctly. In fact, this will use the information from the catalog Web Development Services as keywords ; therefore you need to pay attention to this step to optimize the results of the campaign . How a Shopping campaign works The product is the star of Google Shopping ads . The goal is to show the potential customer the right product at the right time . In other words, if the typed query shows what we sell to those who are looking for it, we have obtained the first result; the customer will have a list of competing eCommerce stores to choose from.
Convincing the customer to finalize the purchase will be a mix of convenient price, captivating image, effective description and brand strength . How to ensure the best performance for a Shopping campaign? When a user searches online for a specific product by brand or characteristics, we know that his propensity to purchase is high : he is not just carrying out an informative search. Entering the correct information into the feed is crucial in Shopping campaigns, because instead of keywords, ads use product information from the Merchant Center to determine how and where ads appear.